![]() ![]() When you do this, it’s referred to as a combination mark. It’s pretty common practice to combine a wordmark with a symbol or monogram. Specifically, the words that form your company’s name. Ultimately, creating a strong wordmark or logomark that resonates with your target audience should be an important step when building out an effective branding strategy. A wordmark logo is entirely made out of, yeah, you guessed it: words. ![]() However, a memorable logomark may be the right choice if it can effectively convey your unique identity. It is a text-only logo that displays the company name. Wordmarks are usually a more affordable option than logos due to their simpler design requirements. A wordmark or logotype, is a logo that only consists of typography. This is because they each serve different purposes based on what best suits your brand identity. Even the name has that impressive, traditional feel. ![]() Inspiration: Pizza Hut, Puma, Mastercard, CVS, Toblerone. It is important to create a logomark or wordmark that resonates with your target audience and accurately reflects who you are as a business.Ī comprehensive understanding of the differences between the two is key. Conceptualize how you want your name and symbol to work together, and keep your logo design clean and on-message. They are visual representations of a company that creates an immediate impression and can have lasting effects on customers and prospects. The importance of logomarks and wordmarks for businesses cannot be overstated. ![]()
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